{"id":9817,"date":"2026-07-29T11:00:00","date_gmt":"2026-07-29T18:00:00","guid":{"rendered":"https:\/\/lisamillerpllc.com\/staging\/?p=9817"},"modified":"2026-07-29T11:00:00","modified_gmt":"2026-07-29T18:00:00","slug":"us-buyers-see-more-builder-incentives","status":"publish","type":"post","link":"https:\/\/lisamillerpllc.com\/staging\/us-buyers-see-more-builder-incentives\/","title":{"rendered":"US Buyers See More Builder Incentives"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\"\n                src=\"https:\/\/www.roomvu.com\/agent\/embed\/lisa-miller-2\/affordability-builder-sentiment-remotion-videos\"\n                frameborder=\"0\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>US builder confidence registered 35 in Late-Q2, staying below 40 for a 14th straight mo amid affordability pressure, costs, and mortgage-rate headwinds.<br \/>\nBuilder offers matter: low-60% used sales incentives in Late-Q2, while ~35% cut prices, averaging ~6% reductions for new-home buyers across the US.<br \/>\nIndustry leaders point to a US shortage of ~1.2M homes, saying sentiment will stay soft until building barriers ease and conditions improve.<br \/>\nAn industry study found regulation, taxes, fees, and related costs add &gt;25% to avg. single-family home prices, highlighting reform&#039;s cost-cutting potential nationwide.<br \/>\nCurrent sales conditions registered 38, future sales held at 45, and prospective buyer traffic remained at 25 in Late-Q2, showing measured caution ahead.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>US builder confidence registered 35 in Late-Q2, staying below 40 for a 14th straight mo amid affordability pressure, costs, and mortgage-rate headwinds. Builder offers matter: low-60% used sales incentives in Late-Q2, while ~35% cut prices, averaging ~6% reductions for new-home buyers across the US. Industry leaders point to a US shortage of ~1.2M homes, saying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-9817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/paOTA9-2yl","jetpack-related-posts":[{"id":9555,"url":"https:\/\/lisamillerpllc.com\/staging\/us-builder-sentiment-sank-again\/","url_meta":{"origin":9817,"position":0},"title":"US Builder Sentiment Sank Again","author":"admin","date":"May 20, 2026","format":false,"excerpt":"US builder sentiment fell to 34 in Early-Q2, missing the 37 expectation and dropping from 38 previously, signaling worsening conditions in residential construction. Key components also weakened: single-family sales fell to 37, buyer traffic slipped to 22, and 6-mo sales expectations dropped to 42. The index stayed below 50 through\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/lisamillerpllc.com\/staging\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/05\/us-housing-index_share.jpg?fit=496%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9829,"url":"https:\/\/lisamillerpllc.com\/staging\/us-builder-confidence-posts-mid-q2-gain\/","url_meta":{"origin":9817,"position":1},"title":"US Builder Confidence Posts Mid-Q2 Gain","author":"admin","date":"August 3, 2026","format":false,"excerpt":"Builder confidence \u21913 points from Early-Q2 to 37 in Mid-Q2, topping forecast 34, while still below the 50 favorable threshold for new homes. Current sales \u21913 points to 40; expected sales over next 6 mo \u21913 to 45; prospective buyer traffic \u21913 to 25 nationally. Regional Builder Confidence Northeast: \u21915\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/lisamillerpllc.com\/staging\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/08\/nahb-housing-market-index-affordability-challenges-persist_share.jpg?fit=496%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":10039,"url":"https:\/\/lisamillerpllc.com\/staging\/u-s-builder-sentiment-hits-12-month-low\/","url_meta":{"origin":9817,"position":2},"title":"U.S. Builder Sentiment Hits 12-Month Low","author":"admin","date":"October 8, 2026","format":false,"excerpt":"Builder sentiment across the U.S. just reached its lowest point in the past year, with the latest builder-confidence index dropping 3 points to 32 in late Q3. As someone who guides everyday investors and homeowners through the ups and downs of residential real estate, I pay close attention to these\u2026","rel":"","context":"In &quot;Editor's Pick&quot;","block_context":{"text":"Editor's Pick","link":"https:\/\/lisamillerpllc.com\/staging\/category\/editors-pick\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/10\/home-builder-sentiment-remotion-videos-f500_share.jpg?fit=496%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9678,"url":"https:\/\/lisamillerpllc.com\/staging\/new-home-buyers-lean-on-government-loans\/","url_meta":{"origin":9817,"position":3},"title":"New-Home Buyers Lean on Government Loans","author":"admin","date":"June 11, 2026","format":false,"excerpt":"Applications for new-home purchases \u2193~2% yearly and \u219310% MoM in Early-Q2, showing affordability still shaped buyer timing. Estimated new single-family sales ran at a 655K annual pace in Early-Q2, \u2193~9% from Late-Q1\u2019s revised 717K pace for builders tracking demand. Government-backed options made up >50% of new-home applications, with federal insured\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/lisamillerpllc.com\/staging\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/06\/mortgage-demand-slips_share.jpg?fit=496%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9518,"url":"https:\/\/lisamillerpllc.com\/staging\/us-housing-recovery-hinges-on-iran\/","url_meta":{"origin":9817,"position":4},"title":"US Housing Recovery Hinges on Iran","author":"admin","date":"May 6, 2026","format":false,"excerpt":"The US housing market stayed subdued as Treasury yields whipsawed and mortgage rates climbed, with conflict-driven uncertainty and higher oil prices keeping many buyers cautious. The conflict, which began in Late-Q1, had already hurt the national housing outlook. Mortgage rates moved above mid-6%, and mortgage professionals said business was slowing.\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/lisamillerpllc.com\/staging\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/05\/us-housing-iran_share.jpg?fit=496%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9946,"url":"https:\/\/lisamillerpllc.com\/staging\/existing-home-sales-slip\/","url_meta":{"origin":9817,"position":5},"title":"Existing Home Sales Slip","author":"admin","date":"September 3, 2026","format":false,"excerpt":"US existing-home sales slipped 1.7% in Early-Q3 to a 4.06M annual pace, slightly above economists' expectations and still \u21910.7% on a yearly basis. Median existing-home prices reached a record for Early-Q3 at $434.1K, while the benchmark 30-yr fixed mortgage rate climbed near 7%, highest in >1 yr. Inventory stayed tight\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/lisamillerpllc.com\/staging\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/09\/us-existing-home-sales-fall-17-amid-record-prices-remotion-videos-7491_share.jpg?fit=496%2C279&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lisamillerpllc.com\/staging\/wp-content\/uploads\/2026\/07\/affordability-builder-sentiment-remotion-videos_share.jpg?fit=496%2C279&ssl=1","_links":{"self":[{"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/posts\/9817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/comments?post=9817"}],"version-history":[{"count":1,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/posts\/9817\/revisions"}],"predecessor-version":[{"id":9819,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/posts\/9817\/revisions\/9819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/media\/9818"}],"wp:attachment":[{"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/media?parent=9817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/categories?post=9817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lisamillerpllc.com\/staging\/wp-json\/wp\/v2\/tags?post=9817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}